10.8.2023
10 min read

Preparing for the Unpredictable in Business: A Foresight Expert’s Insights into Navigating an Uncertain Future

In an era of unparalleled uncertainty and rapid changes, the capacity to prepare for the future and develop resilient strategies has become imperative. Amidst volatile market conditions and ongoing disruptions, executives are increasingly prioritising the enhancement of organisational resilience and long-term profitability. “Strategic foresight methods, such as scenario-based strategizing and foresight-driven innovation, have been widely endorsed as essential tools for effectively navigating uncertain environments,” says Dr. Sebastian Knab, Director of Foresight & Strategy at Corporate Venture Builder Creative Dock.

Words by: Stephanie Strobl and Henrik Krensler

Strategic foresight is more than ordinary planning

Stephanie Strobl (SS): What specific advantages and benefits does strategic foresight offer organisations?

Sebastian Knab (SK): What sets strategic foresight apart is its crucial role in effectively navigating uncertainty, which proves invaluable not only in the long term but also in short-term planning, especially given the frequent occurrence of crises we have witnessed recently. The key is working with different possible futures and acknowledging our inability to predict events with certainty.

Sebastian Knab is Director of Foresight & Strategy at Creative Dock, Europe, and MENA's largest independent corporate venture builder. He is also Deputy Managing Director at Rohrbeck Heger, a boutique foresight consultancy that he helped build, which was acquired by Creative Dock in 2021. There he leads a team of 30+ consultants and analysts, working for clients such as Siemens, ABInBev, Adidas, E.ON, KONE, Volvo, and Mondelez, among others. Sebastian has more than 15 years of experience in foresight, strategy, innovation, and sustainability and holds a Doctoral (Ph.D.) degree in Management from Universität Hamburg and a Diploma (M.Sc.) degree in Industrial Engineering and Management from TU Berlin.

SS: But planning for a shorter and longer time is as old as a business, right? How is strategic foresight different, then?

SK: Traditional planning was conducted by ‘trying to anticipate the future.’ Then you would just agree to something plus or minus 10% around the anticipated developments, and that’s what the plan was based on. In contrast, strategic foresight with tools like scenario planning accepts the variability of future outcomes. It's about planning for multiple plausible futures, not investing all resources in one, but striking a balance. It's similar to financial hedging, where bets are spread across scenarios, creating safe bets that work in all outcomes and big bets for controlled risk-taking.

“The essence of what we aim to achieve with strategic foresight is, I believe, preparing for various futures, short and long-term, to ensure that our clients can navigate whatever comes their way,” explains Dr Sebastian Knab.

SS: How do you approach the Foresight process at Rohrbeck Heger by Creative Dock? Could you elaborate on the methodology and tools you use to decode potential futures for strategy development?

SK: Our methodology comprises two broad steps. Firstly, we explore the external environment and create scenarios about the world surrounding an organization. Secondly, we develop robust strategies or innovation portfolios for various scenarios beyond mer scenario creation – prioritising practical implementation. The first step sets us apart from traditional strategy consultancies and innovation agencies. The second step sets us apart from our competition in the Foresight field.

SS: What do you mean by ‘beyond mere scenario creation’? What does ‘prioritising practical implementation’ look like?

SK: We're not just focusing on the classic consideration of trends. In our understanding, scenario creation involves identifying influencing factors that shape the organisation's relevant environment, such as policy, regulation, socio-cultural and economic shifts, or technology. Unlike trends, factors can evolve in different directions. We prioritise these factors based on their uncertainty and impact on the organisation, project their potential developments, and combine them into consistent and plausible pictures of the future.

Regarding strategic foresight methodology, Dr. Knab believes in the benefits of face-to-face workshops.

SS: Such a comprehensive approach requires some methodology.

SK: Sure, it's part of our unique know-how. We usually develop scenarios through workshops, which include interviews and research to identify those factors, followed by discussions with the organisation's team. Although software can be used for scenario creation, which we also leverage in some cases, our experience shows that workshop-based approaches yield similar results but with more engagement. Ultimately, a major part of the value in foresight comes from undergoing the process and capability-building within the team, not only from the resulting scenarios.

We work with some clients beyond one-time projects and help them to build foresight capabilities in-house. In these cases, we’re focused on equipping organisations with the tools for continuous foresight practices, such as establishing a bespoke trend framework for ongoing trend monitoring and assessment.

The World Economic Forum estimates that 75% of organisations are unprepared for the pace of change in and around their industry and suggests foresight as a key strategic capability.

SS: Is there a set of best practices for integrating strategic foresight into strategic planning?

SK: In terms of integration, foresight's role varies across companies. Some now have dedicated foresight units, a rare development a decade ago, while others embed foresight within their strategy, innovation, or R&D units. In any case, I have to say that foresight's understanding and acceptance have changed remarkably over the years. In the past, it was often misunderstood as being relevant only for distant future planning. Now, strategic foresight is widely recognised and valued in strategy, innovation, and R&D spaces. Looking forward, I see foresight becoming so integral to strategy and innovation that it might be seamlessly woven into these functions, making separate units unnecessary.

Why generative AI and sustainability are shaping our future

SS: Drawing from your expertise in foresight, could you provide insights into trends and emerging technologies you foresee having a transformative impact on various industries in the near future?

SK: As the main forces driving the transformation of our business environment today definitely, digital transformation and sustainability stand out. They are shaping change on a grand scale, with their full potential yet to be grasped. In terms of digital transformation, the arrival of AI is crucial, with the spotlight on generative AI. In its case, the extent of the possible future impact is unsure simply because it is an entirely new factor in the early stages, and it is still developing.

Regarding sustainability, in my opinion, the full impact of this essential transformative force is still underestimated. A few years back, it was often treated as a single trend. Now everyone understands it is becoming a significant transformational force, and companies are exploring it from many directions, such as water conservation, waste management, energy efficiency, biodiversity, and curbing ocean acidification. It's fascinating to see the shift from questioning if sustainability was a significant trend at all to delving deep into its various subtopics. And it's certainly not the end of its development. The quest for sustainable development will remain a major topic as long as we all live, simply because it will take decades to achieve it.

“Today's main transformative forces in business are definitely generative AI on the technology side and sustainability on the societal influences side,” says Dr Sebastian Knab.

SS: You personally have a special passion for sustainability and urge for the adoption of the so-called Doughnut economics model – a framework for sustainable development, which was developed by University of Oxford economist Kate Raworth in 2012. Why?

SK: Yes, I believe sustainability isn't just a transformational theme. It's an existential concern for us all. It calls for change at every level and differs from digitalisation because it's a matter of existence. Now, different definitions of sustainability and frameworks can be considered to explore actions within the realm of sustainability. One well-known framework is the United Nations' Sustainable Development Goals. The benefit of that framework is that it is somewhat well-known and includes important topics. However, it is a result of many discussions among different organisations and has its limitations in terms of accuracy. For instance, it names economic growth as a goal in itself. If you follow the sustainability debate, you see that there is an ongoing debate between those experts who believe that sustainable development can be reached within a paradigm of economic growth and others who say it’s impossible to combine both.

The doughnut model proposes a circular economy that ensures humanity's needs are met within the planet's ecological limits.

My personal preference is the 'doughnut economic' model. The 'doughnut' represents the balance between environmental limits and social necessities. There are boundaries we can't surpass without harming our planet. But we also have minimum societal requirements, such as housing, water, and food. Finding the sweet spot between these two is the real challenge and the essence of sustainability. If we don't achieve this balance, we face survival threats, but if we don't meet social needs, societal issues arise. As an organisation, you can use this model to identify your areas of improvement and where your impact is strongest. Despite not being widely recognized, it's a critical concept when understanding and defining sustainability. On top of its compelling logic, it’s based on widely acknowledged science (e.g., the planetary boundaries by Johan Rockström et al.)whose progress can be measured.

The role of sustainability will be essential, that's for sure

SS: Leaving aside the need to protect nature, reduce emissions, and other necessary contexts: How significant a role will sustainability play in the future of business in general?

SK: Monumental! Consider a scenario for airlines where intra-European flights become non-existent, replaced by train travel. With changes like these, enterprises need to think innovatively. If flights in Europe cease, what is an airline's purpose? The options could include operating trains or running short-range electric aircraft, essentially acting as aerial taxis.

SS: So, it's more complex than we usually think.

SK: Much more. Sustainability transitions don't occur in isolation. They require simultaneous action across the globe and across sectors. It's not solely about consumers choosing eco-friendly alternatives, corporations altering their practices, or governments setting regulations. All these aspects must work together, requiring a forward-thinking, proactive approach across all levels. Partnerships, collaboration, and systemic innovation will be key.

“Those who don't adapt to a sustainable world risk obsolescence. So, it's wise to make the tough calls now and transform proactively rather than be forced by challenging circumstances,” says Dr Sebastian Knab.

SS: Can a sustainability approach be leveraged to create a competitive advantage?

SK: Our experience with various projects shows that envisioning different sustainability-related scenarios can incite creativity and inspiration. It's a profound exercise to position ourselves in the year 2035 and deeply consider the state of the world. What does our desired future look like?

SS: Can you reveal more?

SK: Firstly, we'll focus on significant opportunities that could arise in a 10-year horizon in a specific industry. The next step is to link them to the present via back-casting –tracing our way back from the opportunities to the present. This opens an understanding of what opportunities to seek in the next three, five, or seven years. And that will set us on the path. The beauty of this method lies in its ability to merge visionary thinking with tangible planning. It pairs inspiration with actionable steps, creating a dynamic synergy that's incredibly potent. Not only does it give us a clear roadmap to our desired future, but it also has the power to engage and motivate people, making them active participants in this transformative journey.

“Sustainability transitions demand a forward-thinking and proactive approach at all levels. In this area, strategy workshops alone do not suffice; it is the daily business operations that truly matter,” says Dr. SebastianKnab.

Get the free Future of Generative AI report

SS: Let's return to digital transformation. Disruptive technologies, like AI, are shaking up industries, and companies are speeding up efforts to leverage their power. Your team recently released the “Future of Generative AI” report - a cross-industry study uncovering critical trends and emerging business opportunities. Can you give us a sneak peek of the report's findings?

SK: As foresighters, our role is not about making precise predictions; instead, we explore diverse possibilities. This approach has been well-received, especially in areas like generative AI, where the level of uncertainty is high. Our recent report exemplifies this methodology: we identified 30 trends impacting the future of AI rather than forecasting a single outcome.

SS: 30 trends is a lot if companies should have relied on strategic foresight to find direction to steer their strategies...

SK: Good point! In our projects, we usually start with 300 or 400 influencing factors that are impossible to act on in isolation and, by way of our methodology, process this large amount of data, transforming it into something more easily digestible: tangible future scenarios. That's why within this report, we subsequently created four different scenarios based on the major uncertainties, namely the pace of technological advancement and regulation in the AI space. Each scenario reflects various potential realities, not predictions. In the most favourable scenario, we envision rapid technological progress matched with effective and consistent regulation. In this context, we identified roughly 40 opportunities spanning multiple industries.

SS: Can you give an example of one particular sector?

SK: Certainly, in the healthcare sector, for example, one opportunity we identified was providing highly personalised advice based on real-time data and an individual's history. This involves creating a tailored plan that dynamically adapts to one's behaviour, offering advice on things like diet and exercise. The plan also incorporates the person's grocery shopping and meal preparation, knowing what's in their fridge and suggesting suitable meals. Essentially, it's a comprehensive personal assistant dedicated to one's health and well-being. That's just one example among the many we've explored.

Are you interested in delving deeper into the subject? Download the “Future of Generative AI” report for free. This comprehensive cross-industry study reveals 30 critical trends, identifies 40 emerging business opportunities across industries, and shares a progressive scenario that paints a vivid picture of the world in 2026.

SS: Big changes are also expected from AI in the labour market. How can we effectively envision the future of work, with all possible challenges and opportunities, and how can we take proactive steps to prepare for it adequately?

SK: The impact of the current technological shift is significant, affecting both individuals and organisations. Change is so rapid that one could be doing things more efficiently or differently within a week's time. In our organisation, this has triggered a reconsideration of routine tasks, such as writing proposals or creating scenario videos. The possibility of disruption at every step is real - if a competitor finds a better or cheaper way to do things, they can potentially out-compete you.

To underestimate the power of change is to deprive yourself of the future

SS: Well, is there any advice on how to react to this?

SK: For those at an executive level, the approach is twofold. First, it’s crucial to ensure that teams embrace this change, stay up to date with the latest advancements, and integrate them into daily operations. On the other hand, executives should focus on the strategic implications of this shift. This includes potential threats to the business, potential shifts in business models, and significant opportunities for transitioning from current practices to future-ready ones, ideally quicker than the competition. While we see many minor, somewhat uncoordinated adaptations happening at the operational level, there's an evident lack of strategic initiatives that look at the broader, more significant shifts. This is an area where we should direct our focus.

 

“The understanding and navigation of these more significant shifts, such as the rise of AI, could well be the differentiator between businesses that merely survive and those that thrive in the future,“ says Dr Sebastian Knab.

 

Curious to explore how you can utilise Strategic Foresight for your organisation? Contact Serge Dupaux to reach the Strategic Foresight experts from Rohrbeck Heger by Creative Dock!

More Insights

Fintech for Everyone: How We’re Helping Telco Leader Ooredoo Break New Ground

Fintech is no longer limited to the finance industry. On the contrary, companies in other industries can leverage their “unfair advantage” to hop on the fintech train. Case in point: our exciting cooperation with Ooredoo Fintech, a scale-up operating in the MENA region as part of telecom giant Ooredoo. We asked Creative Dock’s CEO Gabi Teissing and Ooredoo Fintech’s CEO Mirko Giacco about their biggest challenges––and learnings––so far.

Read more

2023 Annual Sustainability Report

At Creative Dock, our commitment to sustainability is at the core of our operations, as reflected in our 2023 Annual Sustainability Report.

Read more

Corporate Venture Studio: Unlocking Innovation for Corporates

Corporates often face hurdles such as legal compliance, IP management, and financial structuring when making the transition from generating brilliant business ideas to value-creating ventures. Our proven processes excel in these areas, ensuring a smooth transition from concept to market.

Read more

Cutting Through the AI Hype: What’s Here to Stay

At the beginning of this year, at the Mobile World Congress in February, we witnessed over 100,000 “AI experts” and the corresponding accompanying euphoria. Comparing that with the “transformation business at the grassroots level” over the past months, one thing is clear: the artificial intelligence landscape is in a state of highly hyped expectations. A year ago, AI was still a marginal topic in the same place, but in 2024, you could hardly find an organisation that did not deal with AI. This is a clear sign of a “bubble” in which some of the inflated expectations are bound to be disappointed. Let's examine the substance of artificial intelligence's short- and medium-term impact on business practice.

Read more

Free Strategy Foresight Report: Top 15 Trends in Green Manufacturing

Developing concrete decarbonisation roadmaps is a strategic imperative for any business that aims to stay competitive over the coming years. Today, it is not only for attaining its sustainability commitments but also about building resilience to thrive in (an) unknown future(s). Join us as we delve into the top trends shaping the Future of Green Manufacturing and help the industry prepare for changes ahead.

Read more

“If you don't want AI to dominate you, you have to rule over it,” says Gabriela Teissing, Creative Dock Group CEO

When Gabriela Teissing took over as CEO of corporate venture builder Creative Dock a little over a year ago, she emphasised the need to become AI-obsessed, as AI is the most crucial challenge and opportunity, at the same time, that tech companies will face in the coming years. A year and a few months later, Creative Dock transformed into an AI-driven company and became a recognised authority in using GenAI for business and internal processes. A complex AI transformation and a targeted AI optimisation have even become new products. How did we get here? Let's ask the CEO herself.

Read more

Creative Dock AI Hackathon: Embracing AI is About Changing Employee Mindset, Not Just Technology

Adopting AI into business and daily life is essentially another industrial revolution. "Tech companies can no longer decide whether to implement AI or not. Adopting and maximising the use of AI is a matter of survival. At the very least, AI optimises business operations significantly," says Martin Pejsa, Executive Chairman of Creative Dock. How does Hackathon #3, recently held at Creative Dock, help with AI adoption in the company, which has already undergone extensive AI transformation?

Read more

Free Report: Energy Transition Towards 2030 and Beyond

Explore the transformative journey towards a sustainable energy future with strategic insights and deeper discussions that redefine energy practices for a rapidly evolving world.

Read more

Fueling Innovation through Growth: Creative Dock Acquires Venture Builder Mantro Product Studio

The era of continuous growth and innovation continues as Creative Dock Group proudly presents its latest strategic move—the acquisition of Mantro Product Studio from Mantro Group. This takeover marks a significant milestone in the company's journey to expand its presence in the DACH region and strengthen the customer portfolio, with a particular focus on the sector's manufacturing and energy industries.

Read more

We have boosted Product Development with GenAI

At CreativeDock, our journey with AI in product development has been transformative. While GenAI can help with small tasks in product development, e.g. crafting epics and tasks for developers or drafting scrum processes, the real game changer comes when we zoom out and look at the big picture of product development optimisation.

Read more

A Foresight Journey – A Glimpse into 2030

Foresight is a bit like time travel. This time, it took us to 2030. The good news? Much positive environmental progress has been made—let us tell you about it and how we got there.

Read more

Free Report: Decarbonisation Foresight Study

Explore a visionary journey into the future of decarbonisation, revealing strategic insights and transformative scenarios that redefine sustainability in a rapidly changing world.

Read more

Don’t Fall for These 5 Anti-Patterns in GenAI Project Delivery

Have you ever wondered what makes a successful GenAI project? Is it the model, the data, the tech stack, or something else? At Creative Dock, we have been working on various GenAI projects internally and helping other companies use GenAI to optimise their businesses or launch innovative solutions. Along this journey, we have discovered that the most crucial factor for GenAI's success is often overlooked – the team crafting the solutions.‍

Read more

AI transformation in reality: Fintech development powered by AI

Pioneering AI tools usage in venture building for years grants an incredible headstart. Creative Dock has been utilising AI, particularly machine learning tools, for solutions developed in ventures for clients across various industries for many years. This included venture building within e-health, the construction industry, retail, fintech, and insurtech.‍

Read more

Software Supremacy: Roland Berger and Creative Dock Lead Pioneering Discussion at WEF AM 2024

“The Davos forum highlighted the transformative power of AI in the business landscape. It's clear that integrating AI into company strategy and daily operations is no longer optional but a necessity for companies to stay competitive and innovative. This transformation goes beyond mere technology adoption; it requires a shift in mindset and culture within organisations,” Martin Pejsa, Founder and Executive Chairman of Creative Dock, stated at an executive dinner, which his company, together with the strategy consulting firm Roland Berger, hosted for 80 top-tier C-suite executives, at the margins of the World Economic Forum Annual Meeting 2024. Indeed, the AI transformation of big brands has been a significant topic for Creative Dock in the past year.

Read more

Artificial Intelligence as a Servant and a Potential Threat: Setting Boundaries

The European Union's Act on Artificial Intelligence (EU AI Act) has reached the final stretch of the legislative process after a three-day negotiation marathon. Representing the world's first set of rules for regulating artificial intelligence, it evaluates AI based on risk assessment, emphasising security and transparency. While the final compromise version of the regulation has not yet been disclosed, we can still draw some initial insights.

Read more

The success story of bold acquisitions continues with a 70% growth

“We needed to accelerate our growth and impact to increase our expertise and service portfolio. Rapidly. Such a thing is only possible with well-selected acquisitions,” said Martin Pejsa, Executive Chairman of Creative Dock, about a year ago. And the strategy worked: At the end of 2023, Creative Dock, the largest independent corporate venture builder in Europe and MENA, reached a year-to-year revenue increase of 70%.

Read more

Investing in Artificial Intelligence is a Matter of Our Sovereignty

Large language models (LLMs) have emerged as the foremost technical innovation of the year, and all indicators point to their anticipated growth in the future. For models that engage in natural human language communication, the entities responsible for their creation and control wield pivotal importance. These strategic considerations significantly impact the sovereignty and future of the Czech Republic and even European prosperity.

Read more

AI has increased the efficiency of the Creative Dock tech department by a third! Wondering how?

Creative Dock has been leveraging artificial intelligence (AI) technology for several years, utilising machine-learning-based software in banking, insurance, FMCG, travel, and other industries since 2015. However, 2023 marks a turning point, as Creative Dock has undergone an AI adaptation. It has led to increased efficiency, with the company successfully enhancing its IT team's productivity by one third, in addition to other advancements. Use our know-how to achieve similar success.

Read more

Navigating Company Acquisitions: When and Why? Merger or Maintain Independence?

When one company acquires another, the leaders face a crucial strategic decision – merge the acquired entity or retain it as a separate unit. Both pathways present pros and cons, and several factors must be considered. Not to mention the situation when a bigger company acquires several smaller companies over the course of months. This is the case with Swiss independent corporate venture builder, Creative Dock, which bought four companies from different countries in just twelve months.

Read more

Preparing for the Unpredictable in Business: A Foresight Expert’s Insights into Navigating an Uncertain Future

In an era of unparalleled uncertainty and rapid changes, the capacity to prepare for the future and develop resilient strategies has become imperative. Amidst volatile market conditions and ongoing disruptions, executives are increasingly prioritising the enhancement of organisational resilience and long-term profitability. “Strategic foresight methods, such as scenario-based strategizing and foresight-driven innovation, have been widely endorsed as essential tools for effectively navigating uncertain environments,” says Dr. Sebastian Knab, Director of Foresight & Strategy at Corporate Venture Builder Creative Dock.

Read more

Scenario-Based Strategizing: Robust Strategies for an Uncertain Future

Rapid technological advancements, multiple crises, and continuous market disruption have left organisations facing a highly volatile, complex, and uncertain environment. Under such conditions, traditional strategy formation methods that assume a single future direction are no longer suitable to produce high-quality strategic decisions. More than ever, strategizing needs to embrace uncertainty and must consider multiple plausible futures, translating this into clear strategic actions. Over decades, researchers and practitioners have advocated the scenario-based technique as a key method for strategy development in both complex and uncertain environments.

Read more

Advancing Digital Government in Saudi Arabia in 2023: Utilising AI for Enhanced Public Services

In recent years, Saudi Arabia has made remarkable strides in embracing technology and digital transformation across various sectors. The Kingdom's vision for a modern and innovative nation has propelled its government to invest heavily in advanced digital infrastructure. This article explores the significant progress made by Saudi Arabia in establishing an advanced digital government while also exploring the transformative potential of AI in revolutionising public services.

Read more

Free Report: Strategic Foresight and Navigating Future Uncertainty - Our Generative AI Case Study

This cross-industry analysis applies strategic foresight methodology to one of the most complex and uncertain topics facing strategy and innovation professionals today: Generative AI.

Read more

Michael O’Sullivan: We are on course for a multipolar world

We caught up again with Michael, who spoke at Creative Dock's Executive Dinner at World Economic Forum in Davos, to talk about why he thinks Europe is the best place to live, what he would recommend for companies looking to become future-proof, why and how the impact of AI on the developed and developing countries is different, or what books are on his desk these days. Read on to find out.

Read more

Corporate Venture Building: How Entrepreneurs Unlock the Hidden Potential of Corporate Assets

In today's rapidly evolving business landscape, a multi-billion dollar industry is quietly gaining momentum: Corporate Venture Building. This innovative approach allows entrepreneurs to unlock the hidden potential of corporate assets, creating game-changing digital businesses with a real market advantage. With a total addressable worldwide market of over $20 billion annually*, Corporate Venture Building has become a powerful asset class, experiencing exponential growth in recent years.

Read more

Corporate venture building: create new value for your company by using existing assets

As businesses face continuous disruption and economic challenges, they're seeking new ways to create lasting value. A category that has gained a lot of popularity in the field of corporate growth and brand valuation in recent times is corporate venture building. It offers several advantages over traditional venture capital, corporate venture capital, or mergers and acquisitions. And it is extremely effective. Here we will explore the concept of corporate venture building, compare it to alternative methods of value creation, and discuss why more companies are choosing this approach.

Read more

Digitalisation in corporate venture building: How to do it right?

According to a BCG survey, an incredible 70% of digital transformation projects fall short of their goals. Expectations are high, but is it enough to flip your business to digital and keep going as usual? Read on for 5 tips on what to look out for.

Read more

The future of work aka is your position on the list of jobs most at risk from AI?

The future of work can only be anticipated. By the year 2030, working habits will have radically evolved due to trends such as artificial intelligence (AI), automation, demographic changes and globalisation. With this in mind, employees face several questions. What will happen to our job? Will our skills be needed in the future or will robots be able to take over our work through automation?

Read more

Learning from the best: How to master corporate venture building innovations

An Interview with Stanford Professor Yossi Feinberg by Sven Jungmann.

Read more

I recommend being curious, trying to learn, opening our hearts and going for it!

Her professional sports background taught her many lessons. “I always had to be sure that I had done everything in training. That gave me confidence for the tournament,” says Gabriela Teissing. With the same determination, she took on the role of CEO of corporate venture builder Creative Dock, in which she succeeded company founder Martin Pejsa. If you go through her CV, you can definitely tell that she always chooses the more challenging path. But if you ask, Gabi will probably tell you that she doesn't see it that way. And that she definitely believes in dreams. Only she's also convinced that you must work hard to achieve them.

Read more

Psychological hacks to kick-start creativity. How to use them for your business?

Human creativity has always fascinated me. And also the mystery that comes with it. Why does it work sometimes—but other times it just doesn't? Is creativity a limited resource? Do people, at one point or another, just get exhausted from thinking and aren’t motivated to think outside the box anymore? Or do we simply need some extra help to kick-start creative thinking? Let's see what psychology would have to say on the topic. What creativity is, how it works, and how you can make it work for you.

Read more

“We are in the midst of the biggest masonry innovation in the last 6,000 years,” says Jiri Devat

Creative Dock recently presented corporate venture building at its best in a project for Wienerberger. It is no coincidence that the introduction of the new head of the Manufacturing and Construction industrial vertical, Jiri Devat, accompanied it, as he was one of the main actors behind this innovation. During his long career before that, he headed one of Microsoft’s national offices for several years. During that time, Bill Gates made the nickname G9 popular, which became synonymous with his complex name. And what is this disruptive innovation in construction?

Read more

Look into the future! Deploying strategic foresight for your business in 2023

In recent years, the world has seen how the market evolved to be more fragmented, and any existing SME or striving business owner must be able to anticipate the best steps to stay ahead of the game. Using strategic foresight enables a company to strike the right balance between the need for short-term results and long-term competitiveness. They can prepare better for future uncertainties with robust strategies. Let’s see a summary of the experts’ from Rohrbeck Heger by Creative Dock expectations for 2023. Plus recommendations on which areas to pay more attention.

Read more

ChatGPT: is it really that big a game changer for our lives and businesses?

AI technologies are being used to improve efficiency, enhance the customer experience, and gain valuable insights. One of the most significant developments in recent years has been the creation of large language models (LLMs). One of the most advanced LLMs currently available is the conversational AI system ChatGPT, based on GPT-3.5 from research and deployment company Open AI. Despite the rather primitive use of machine learning and statistical models (suggesting the most likely continuation or the answer to the question statistically), ChatGPT gained almost divine status among Internet users within a few weeks.

Read more

Ron van Oijen: If you really want to innovate, you need to hire fresh minds

Ron van Oijen studied actuarial science at the University of Amsterdam and worked in the insurance and finance industries across the US, Europe, and Asia. He is the former CEO of one of the largest Dutch insurance companies, VIVAT. As a long-time believer in innovations, he always pursued change even in big corporations. That meant close cooperation with startups, resetting the mindset of thousands of employees, and assigning real responsibility from the top down. Ron is now an advisor to Creative Dock.

Read more

Going bigger on smaller screens

About the shift of financial services from desktops to mobile applications or how different it is to build an international mobile bank when you have already built a P2P lending platform. This and much more in an interview with Stanislav Filipcik.

Read more

Creative Dock’s Muj Albert app rocks the charts

Retail chain apps are on the rise in Czechia. As the longtime charts leader, Lidl has now been replaced by Albert CZ’s mobile app, Muj Albert, made by Creative Dock.

Read more

The best insurtech in Czechia, officially

Mutumutu, healthy life insurance, won the Zlata koruna award as the number one fintech project in the Czech Republic. But what exactly makes it the best? We asked the CEO, Jindrich Lenz.

Read more

How to innovate in times of Covid-19

Watch an interview with Edward Meegan, Creative Dock’s former Head of Innovation.

Read more

The next big thing: tokenize everything

In the near future, both people and things will be tokenized, believes Creative Dock’s Innovation Lead, Petr Vaclavek.

Read more

Startups need to hustle. Just like scientists.

Theoretical physicist Rudolf Krejcar now builds companies instead of particle accelerators. What’s so alluring about the startup life?

Read more

What have we started doing differently? Restarting the digitization of older apartment blocks

The Domy sobe project for Veolia has discovered a lot of things. Why is it that a carpet marketing blitz sometimes doesn’t work?

Read more

How a loyalty app motivates 1 million people to live more healthy

It might be the great chemistry among the Creative Dock team developing the Muj Albert app that contributed to its success. How to achieve over a million downloads and the perfect balance of work and play?

Read more

The story behind Hungary’s most successful eHealth project

“Our heatmap shows that people tend to choose doctors based on their pictures.” Interview with Zoltan Kaprinay, co-founder of the Dokio project.

Read more

Creative Dock buys Swiss innovation company Spark Works

Where is Creative Dock headed and what does its latest acquisition mean for the clients? The companies’ respective CEOs, Martin Pejsa and Linda Armbruster answered our questions.

Read more

Creative Talks: Stories of people who turned a pandemic into an opportunity

What do you do when your business is based on staffing restaurants and other gastro establishments? Would it still seem like a good idea to teach foreign tourists to seek out Prague’s best pubs and bars? And where can you find support if your therapist has barricaded himself at home and refuses to meet face to face for fear of contagion?

Read more

Will content still be king in 2022? An update on content marketing strategies

How to generate meaningful brand content and how to approach new trends? We asked Creative Dock’s Head of Content, Michal Schindler.

Read more

Forget leaps of faith. Strategic foresight is what you need to redirect your business

“Let’s emphasize that no one can predict the future. Our job is to anticipate alternative futures, enabling our clients to drive the desirable ones and build robust strategies against unfavorable ones,” says René Rohrbeck.

Read more

The ultimate metaverse metastudy. What are the smartest people in the world thinking?

A look into the different concepts, criticism, hope, and despair. Will today’s dreams turn into reality? And are we talking sweet dreams or rather a huge nightmare?

Read more

Creative Talks: Plato, Star Wars and Web 3.0. Is it too late for the metaverse?

“We are the gods of AI,” said economist Tomas Sedlacek in our talk show. But is the artificial intelligence going to make our lives truly divine in the near future? Watch the recording to find out what Swiss innovator Linda Armbruster, business foresight expert Tobias Heger, mathematician Karel Janecek, and AI expert Dita Maleckova think as well.

Read more

Fairo won the IN2 SABRE Awards 2022 for the best use of gamification

Fairo helps you manage all your financial transactions in one place. Send and personalize invoices, track payments and run tax reports, all in one app. How does gamification of accounting work?

Read more

We talked to executives in Davos about managing uncertainty. Here’s what we learned

Slammed with crisis after crisis, executives are tasked with building resilient organizations and sustainable business models. As part of the World Economic Forum 2022, we invited European digital disruption leaders to talk about uncertainty and share their key insights into managing the unmanageable.

Read more

It’s not a matter of sustainability anymore, but of survival. We discussed energy independence with European experts

Is energy self-sufficiency a responsibility of states, private investors or simply each and every one of us? At the June edition of Creative Talks, four speakers discussed social responsibility, the potential of green energy production and storage in Europe, and whether a future without nuclear power is even possible.

Read more

“I had never even googled Czechia.“ How a French marketing student landed an internship in Prague

Before Juliette Cordillot (19) came to Prague for her internship, she knew almost nothing about the city. However, her three-month internship has placed Prague, and Creative Dock in particular, firmly in her heart. Maybe it’s because no two workdays are the same, the office is directly in one of Prague’s beautiful parks — and, as a bonus, we have packs of dogs running around.

Read more

Staking a claim in MENA: What acquiring FoundersLane means for Creative Dock

“Corporate venture building is on the rise and it’s the new gold in times of inflation and uncertainty,” says Felix Staeritz, co-founder & CEO of FoundersLane and Creative Dock Group’s new board member.

Read more

“European economy has a certain DNA to reinvent itself.” Talking future strategies with serial innovator Heinrich Arnold

“As an individual, you can probably survive if you decide to avoid digitalization. But not as a society,” claims Heinrich Arnold drawing upon his experiences as a lifelong innovator. He significantly contributed to turning Berlin and Israel into high-tech hot spots, received an honorary professorship at TU Berlin, and helped build over 70 businesses either as director of research and innovation at Deutsche Telekom AG or as a supervisor and investor.

Read more

With energy rationing imminent, photovoltaics can help Europe overcome energy shortages

Photovoltaics are on the rise — at Creative Dock, we know that firsthand. Learning to save energy and using alternative energy sources independent of the political situation are the main ways to reduce Europe’s dependence on fossil fuels. Are energy shortages a real threat? Experts certainly say so. “If gas imports from Russia are stopped, energy will be rationed,” Jiri Gavor, head of the ANDE (Czech Association of Independent Energy Suppliers), told the media.

Read more

Albert Van Veen: I dream of a world without ID cards, keys, multiple different tickets and passes

It might not be surprising that a man who founded FastID, a service to manage your digital identity, would leave very little track online. Therefore, when doing research, you need to challenge your LinkedIn bubble and one of the suggestions you can get is something like “Don’t forget he has four children and he loves talking about them!” So, starting with a question about childhood and the internet seems just appropriate.

Read more

Daniel Falque on venture building in Belgium, banking, corporate culture, and the importance of distribution

If you happened to come across Daniel’s resume with his name missing, you might think some parents had sketched a perfect career for their child. You can almost hear them advising: “Start from scratch, little boy, as an insurance salesman and credit analyst, and through tireless hard work, you’ll work your way up to board member and CEO of the strongest bank in the country.” Yet, Daniel’s resume isn’t a sketch; it’s a real career.

Read more

Sustainability is an opportunity. Not just for humankind, but also for your business

This should be taken for granted: “Sustainability is no longer a choice — it’s survival.” And far from regarding sustainability as a drain on resources globally recognized companies such as Booking.com, Uber, and Starbucks, have all seen exponential growth through putting sustainability models at the core of their business. And in so doing altering the landscape of their particular industry.

Read more

Innovation — it's more than just a buzzword

“If creativity is about inventing new things, then innovation is about making them real,” said the American economist, Theodore Levitt. Is that right and does Creative Dock's statement Creation by Doing correspond to reality? We sat down with Linda Armbruster, Director of Innovation at Creative Dock to get her perspective on innovation and impact.

Read more

Corporate venture building is out to save the world. No, really

Combine the vast resources of a corporate and the speedy and disruptive spirit of a startup and what do you get? Powerful, innovative solutions at scale to solve our most pressing problems. It’s really that simple, and it’s what corporate venture builder Creative Dock has set out to do.

Read more

Can trading your idea on the market show its future success? You bet.

“Only time will tell. We will see. Let’s hope.” Those are the words running through many a managers' head when deciding what innovations their company will invest in. But imagine having a tool that helps you choose which of your services are worth investing in, or which of your innovations are less likely to gain traction. Now imagine that such a thing exists. It’s called Ideapoly® and it is built and run by the European company IdeaSense, now part of Creative Dock Group.

Read more

5 key elements that drive innovation and growth in a business

Since the pandemic, we have observed a steady recovery and steep rise in corporate venture building, especially innovative ideas that are constantly responding to changes in technology, and filling in the market gaps. However, as the reality of growing a business is not a bed of roses, not all companies are successful in executing their plans. In this 3 min read, we explore the core factors that could make or break a company.

Read more

Name entity recognition in the insurance industry: a case study

Companies from a wide variety of domains like insurance, real estate, or medical institutions are concerned with the complexity of retrieving specific information from documents. This has become a major problem in recent years with the digitalization of documents and the enormous amount of data exchanged between businesses.

Read more

Size does matter. A success story of growth. Kick-started through acquisitions

Organic growth is great. But it’s time-consuming. And if you want to expand, you can’t invest years just to establish your business in each new market. “We needed to accelerate our growth and impact, to increase our expertise and service portfolio. Rapidly. Such a thing is only possible by well-selected acquisitions,” says Martin Pejsa, Creative Dock’s CEO. And it was actually these successful acquisitions that turned his European corporate venture builder into the largest independent player in its category — rivaling the venture-building activities of the “Big Four”.

Read more

Navigating the multi-crisis environment and where artificial intelligence fits in

“Societies and businesses around the globe are facing unprecedented challenges and the threat of prolonged difficulties — be they related to war, climate, energy, inflation, etc. But despite these gloomy perspectives, Davos turned into cautious optimism among executives leaders, as the global economic outlook for the year ahead looked better than feared. Large corporations can play a major role in overcoming these hurdles,” Martin Pejsa, founder and executive chairman of corporate venture builder Creative Dock, said at the event hosted by Creative Dock and Roland Berger at the margins of the World Economic Forum’s Annual Meeting 2023.

Read more

Why is the MENA region a leader in digitalisation? Thanks to smartphones

When you say you’re building fintech in the Middle East, Westerners usually think of the strict Sharia banking rules and think it must be terribly complicated. But when you build ventures for banks in the Kingdom of Saudi Arabia (KSA), you’re in for exactly the opposite type of culture shock. E-Government there has made such progress during Covid-19 that we can be envious. Even financial applications under the tightest security are simpler, more user-friendly, and faster.

Read more
got a project?

Tell us where you want to be, and we’ll tell you how we can help get you there.

Let’s talk
Let’s talk