Rewarding customers with loyalty credits
CASE STUDY
RETAIL
Redefining Loyalty Programs
See how Albert, in collaboration with Creative Dock, launched the ‘Muj Albert’ app to offer personalised deals, boost shopping frequency, and grow average basket size.
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The client
Albert (Ahold Delhaize)
Albert, one of the Czech Republic's largest and most beloved retail brands under the Ahold Delhaize Group, serves millions of customers nationwide. Albert is supported by over 20,000 employees with a yearly turnover of €2.4 billion. (Albert CR, s.r.o., annual report 2023)
The Challenge
Build a Competitive Advantage in Retail
01
Maximising Customer Value
Customers expect the best balance of quality and value — personalised deals on products tailored to each shopper, with extra discounts adding even greater appeal.
02
Building a Standout Loyalty Program
Embracing the digital era through its loyalty app, Albert set a new standard for convenience and shopper engagement, outpacing competitors still using outdated plastic cards and paper statements.
03
Unique Product Offerings
Create a powerful communication channel centered on healthy living and organic choices, driving growth for Albert’s exclusive private labels while championing its sustainability mission.
discover MUJ ALBERT
Muj Albert: A loyalty app that puts customers first while increasing performance
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Personalizing coupons to stimulate upselling
Creating engagement and inspire consumers with daily recipe ideas
Increase shopper value by offering great prices
Strive for omnichannel experience to thrive in a competitive landscape
CLIENT FEEDBACK
What our clients say
Albert's digital transformation with Creative Dock's expertise
“Launching the digital loyalty program was just the beginning; we've continued to innovate and expand. With Creative Dock's unwavering support, we're excited about our digital growth and future possibilities.”
Roman Bartisek
VP Digital & Technology
Who we are
Transforming Retail with Insight and Innovation
At Creative Dock, we specialise in designing and executing loyalty programs, digital transformation, and customer experience strategies that drive growth and engagement for leading brands worldwide.
WHAT WE DO
Our product expertise includes
Digital Loyalty Programs
Customer Experience (CX) Enhancement
Data-Driven Personalisation
Sustainable Retail Solutions
Digital Payments
HOW WE WORK
The Creative Dock blueprint
360-degree business building
From idea through scaling to operations, we go beyond advising—we execute.
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Director of Innovation, Foresight and AI Transformation Growth
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