CASE STUDY
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Encouraging a Smoke-Free Future

Explore how FREESMO empowers UK customers to transition smoothly from traditional cigarettes to smoke-free products.

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The Challenge

Tilting the Shift to a Smoke-Free Future

01

Decline in Traditional Smoking

As health consciousness rises and taxes increase, traditional cigarette demand is dropping.

02

Capturing Growing Market

The UK’s e-cigarette market is projected to reach nearly $4.5 billion by 2029, and FREESMO aims to capture this growth.

03

Increasing Ease of Transition

Smokers looking for reduced-risk products often feel overwhelmed by the options and lack reliable information. The aim is to simplify the transition.

Discover Freesmo

walletii: Boosting customer experience with embedded finance

Empowering customers with AI-driven product recommendations
Providing personalised, guided quitting plans
Offering free trials and affordable smoke-free products
Educating customers with science-based insights and market trends

FREESMO and Creative Dock

Results

4,000+ orders placed during the MVP phase

500+ new products added to the portfolio

7,2% conversion rate achieved

Who we are

Transforming Retail with Insight and Innovation

At Creative Dock, we specialise in designing and executing loyalty programs, digital transformation, and customer experience strategies that drive growth and engagement for leading brands worldwide.

WHAT WE DO

Our product expertise includes

Digital Loyalty Programs
Customer Experience (CX) Enhancement
Data-Driven Personalisation
Sustainable Retail Solutions
Digital Payments

HOW WE WORK

The Creative Dock blueprint

360-degree business building

From idea through scaling to operations, we go beyond advising—we execute.

Fast-tracking your fintech success

Accelerate your fintech solutions with our in-house methodology. Launch within 3 to 4 months.

Resilience & lasting success

Build a business that stands the test of time with the help of our Strategic Foresight service.

medailon of Petr Zibrid

Director of Innovation, Foresight and AI Transformation Growth

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