Fintech for Everyone: How We’re Helping Telco Leader Ooredoo Break New Ground
Fintech is no longer limited to the finance industry. On the contrary, companies in other industries can leverage their “unfair advantage” to hop on the fintech train. Case in point: our exciting cooperation with Ooredoo Fintech, a scale-up operating in the MENA region as part of telecom giant Ooredoo. We asked Creative Dock’s CEO Gabi Teissing and Ooredoo Fintech’s CEO Mirko Giacco about their biggest challenges––and learnings––so far.
Words by: Marie Barvinkova, Image by: Creative Dock archive
What are some of the trends and opportunities you see in the fintech industry?
Mirko: The fintech sector in the MENA region is highly active and dynamic. There are two major trends. One is technology—whether it’s blockchain or generative AI—revolutionising how money moves around. The second important factor is regulation. Regulators are looking at the world of financial services in a very progressive way, and it’s constantly evolving, from digital banking licences to buy-now-pay-later insurance. It’s a very fertile and promising environment.
Gabi: At Creative Dock, we see fintech as really advanced compared to the other industries we work in. There is a lot of future vision, especially regarding how digitalisation and evolving technology will influence all of us: consumers, companies, everyone. It also inspires other industries.
A big trend in today’s fintech is launching fintech services for companies that are not necessarily in the financial segment. This is the case of Ooredoo, a telco operator who decided to build financial services and venture into a new industry. It’s possible, and there’s real value in there. Thanks to Ooredoo’s existing client portfolio, we can address their current clients with financial services as well. This is a real advantage, we call it an “unfair advantage”, when it comes to venture building. Marketing costs are usually the highest when building a venture––but here, we can leverage an asset Ooredoo already has.
Mirko: I agree. Many non-banking players are now entering the arena: retail and logistics companies, telecom operators… It’s extremely dynamic. Being a recognised brand that stands for trust and security poses an advantage.
“Thanks to Ooredoo’s existing client portfolio, we can address their current clients with financial services as well. This is a real advantage; we call it an ‘unfair advantage‘.”
How do you see AI impacting your business?
Mirko: We’re looking at what AI can do for us in two ways. Number one is using AI and machine learning in internal processes such as recruitment, onboarding, performance management, meeting and document management, et cetera. The second area is external – how AI can serve our consumers, users, or merchants. We are starting with some specific use cases. One is built around personalisation, the other around operations, automation, and customer care.
Gabi, what about Creative Dock? Where do you see the impact?
Gabi: I think AI has become a buzzword; it’s everywhere. About a year ago, we began looking for answers to our own questions: What’s in it for us? How can AI serve us? What is the added value? Creative Dock is very much about speed, and we were looking for ways to make our process of coming up with product propositions and launching new products even faster. We committed to speeding it up by 30% by the end of 2024. This will allow us to test products on real customers rather than smoke testing, which makes a big difference.
When it comes to fintech, banks are especially cautious about AI because of its security connotations. There are still many open questions about AI. So, instead of applying it to financial services’ core activities, company transformations, or streamlining teams, we look into how AI can enhance user experience.
Mirko, how has your experience partnering with Creative Dock been?
Mirko: Ooredoo is still a relatively small, medium-sized business. So rather than outsourcing venture building completely, it made sense for us to work together, following a simple philosophy: leave the badge at the door. This means we don’t differentiate between Ooredoo and Creative Dock employees. We are all part of the same organisational structure, following the same operating rhythm. In that respect, my experience has been great. Creative Dock brings the expertise, the knowledge, the assets––and we work together as one team.
“It made sense for us to work together, following a simple philosophy: leave the badge at the door. This means we don’t differentiate between Ooredoo and Creative Dock employees.”
What is it like for a venture builder to work with a multinational client such as Ooredoo?
Gabi: As Mirko described, this partnership is very specific. Typically, Creative Dock would be the one leading the whole venture, but this is a hand-in-hand cooperation in what we call “blended teams”. It took us some time to get used to the different working rhythm and division of responsibilities. But it’s working nicely, and people enjoy it because this mode of operation doesn’t create an “us and them” feeling. It’s just “us”. And that’s the ideal situation.
Is there anything else that makes the project unique?
Gabi: The amount of remote work. The team is spread around the world – and it works. This is quite unique, especially for a project where every day is different, things are always changing, and everything happens fast. So it’s a real challenge, and it will remain as such for quite some time, I think, but it’s also a very enjoyable experience.
Mirko: It is. We’ve grown 10 times in size, people-wise, in 12 months. And we now have offices in 6 countries. It took a lot of effort to get here, but we are dealing with efficiencies quickly and constantly improving.
Gabi: It’s also the most diverse team I’ve ever seen, truly! There are many people of different nationalities and backgrounds on the team. Even our working days are different. But it’s been wonderful. It’s proof that we can all work together. Having a common goal and great leadership makes it easy to forget our differences – we simply do it.
Intrigued by our venture-building approach? If you’re thinking about building something together and like what you've read, let’s start a conversation. Schedule a call with us today, and let’s explore what we can achieve together.